I turn ideas into content people actually connect with
I work across digital marketing, content and communications, creating social content, campaigns and newsletters that help brands grow and connect with their audience. With a background in journalism, I approach content through storytelling and audience understanding, focusing on clarity, structure and purpose rather than posting for the sake of it.
I’ve worked on early stage brand campaigns, email marketing and social strategy, helping build consistency, engagement and visibility across platforms. I’m now looking for a full time role in digital marketing, social media or communications where I can continue developing campaigns and creating content that feels considered, effective and genuinely engaging.
“Ruby has been highly engaged, proactive and professional... She produced high-quality, engaging content and showed a natural talent for communicating ideas in a clear, creative and authentic way. She would be a real asset to any team she joins.”
- Maisy Vinney Communications Executive, Agent Academy
This Instagram carousel was created as part of the Featured Artist section within the Beyond Borders newsletter, designed to highlight creatives within the Bron Yr Aur Micronation community and extend their stories across social platforms.
I developed the concept and narrative for the feature, focusing on presenting the artist in a way that felt both visually engaging and editorially strong. The carousel format allowed me to break the interview I had conducted into digestible, scrollable moments, combining imagery, text and structure to guide the audience through the artist’s work and background.
The content was published across Instagram and Facebook, with the Instagram carousel significantly outperforming recent posts.
It achieved 755 views, reached234 users, and generated 69 interactions, including 46 likes, 13 comments and 7 shares, indicating strong audience engagement and interest in artist-led storytelling.
This project demonstrates my ability to translate editorial content into platform-specific social formats, balancing storytelling with performance. It also highlights my understanding of how to create content that encourages interaction, extends reach and builds community around creative work.
Beyond Borders is a community led newsletter I conceptualised, wrote and designed as a Content and Email Marketing Intern at Bron Yr Aur Micronation.
At the time, the brand had little structured communication despite a growing and expectant community. I developed the newsletter from the ground up to create a consistent, engaging channel that delivered real value.
This included producing a mix of content such as interviews, recipes, video and downloadable resources, alongside designing and managing each edition. The first issue achieved an open rate of over 60 percent, despite being sent to a mixed legacy audience with low prior engagement.
The newsletter helped establish a clearer brand voice, improve audience engagement and build a more connected and informed community.
This “day in the life” video was created for Agent Academy's social media to showcase life as a programme participant.
Through this brief, I explored UGC style content and its role in engaging digital audiences.
The aim was to capture an authentic and relatable perspective of the programme, moving away from overly polished content and instead focusing on real moments, routine and experience.
I planned, filmed and edited the video independently, considering how pacing, structure and tone could maintain attention while still feeling natural.
I focused on creating content that reflects how audiences actually consume social media, using a more informal, first-person style to build connection and trust.
This included thinking carefully about framing, transitions and flow, as well as how to balance personality with clarity.
Through this project, I developed skills in short-form video production, storytelling for social platforms and understanding how authenticity and relatability can drive engagement.
It also strengthened my awareness of how brands can use UGC style content to connect with audiences in a more human and accessible way, particularly within early careers and student-focused marketing.
Created as part of my final MA Multimedia Journalism project, the magazine explores the neighbourhood’s culture, creativity, and evolving identity through local voices and perspectives.
Each issue brings together features, interviews, and community-driven stories that reflect the Northern Quarter’s independent spirit - from grassroots initiatives and social issues to arts, food, and nightlife.
Designed to be accessible and collaborative, the magazine celebrates one of Manchester’s most vibrant districts while offering a platform for connection and conversation.
This video was created for Bron Yr Aur Micronation as part of the Beyond Borders newsletter to introduce multimedia content to create a more engaging and varied reader experience.
The newsletter was initially text-heavy, so I developed linked video content to our social media platforms as part of the Community Corner recurring series to break up written sections and add more dynamic, accessible storytelling.
I planned and produced the video, focusing on how to communicate key information clearly and concisely while maintaining audience attention. This included considering structure, pacing and clarity to ensure the content felt informative without being overwhelming.
The video, alongside the shorter written content, enhances the overall flow of the newsletter and makes it more engaging for readers.
This project strengthened my ability to create multimedia content within a wider content strategy, as well as my understanding of how format variety can improve engagement and audience experience.
This article was written and published in The Northern Quota, including inclusion in the print edition, focusing on the impact of endometriosis on women’s employment, earnings and access to support.
The piece combines first-hand interviews with expert insight and data from the Office for National Statistics to explore both the personal and systemic challenges faced by women living with the condition. I interviewed a Manchester-based fitness coach to bring a human perspective to the story, alongside a consultant gynaecologist to provide medical context and credibility.
In addition, I analysed and translated complex data into a clear and accessible narrative, ensuring the story remained informative while still engaging a general audience.
This project strengthened my skills in news writing, interviewing, research and data interpretation, as well as my ability to handle sensitive topics with clarity and care.
The article was selected for print publication, demonstrating its strength as a well-structured and impactful piece of journalism.
This Instagram reel was created for Bron Yr Aur Micronation as part of a campaign to attract and engage potential founders.
The aim was to position the micronation as an aspirational and creative space, using emotionally driven messaging and visuals to communicate the lifestyle, values and sense of community offered.
I planned and produced the content, focusing on how to capture attention quickly and maintain interest through pacing, tone and visual composition. The messaging was designed to feel inspiring and inviting, encouraging viewers to imagine themselves as part of the community.
This piece formed part of a wider content approach to building awareness and interest in the founder offering, using short-form video to drive engagement and curiosity.
Through this project, I developed my ability to create content with a clear objective, combining storytelling with conversion-focused messaging to support audience growth and brand positioning.
This Instagram post was created to promote the Beyond Borders newsletter at Bron Yr Aur Micronation, with the aim of increasing awareness, engagement and sign-ups.
I designed the visual and messaging to clearly communicate the value of the newsletter while keeping the content engaging and easy to understand. The post formed part of a wider content strategy to build consistency across social media and drive traffic towards the newsletter.
The campaign was supported by paid promotion through Meta, allowing the content to reach a broader and more targeted audience.
The post achieved over 7,500 views and a reach of 3,648, alongside 36 interactions, including likes, comments, shares and saves. It also contributed to 26 new followers, supporting overall audience growth.
Through this project, I developed my ability to create content with a clear objective, combining visual design, messaging and paid distribution to drive measurable results.
This TV news package was produced as part of my MA in Multimedia Journalism, focusing on rising unemployment levels in Manchester and the role of a local charity in supporting people back into work.
I planned, filmed and edited the piece, combining on-location footage with interviews to create a clear and engaging news report. The aim was to communicate a complex social issue in a way that was accessible and relevant to a general audience.
I focused on structuring the package effectively, ensuring a strong narrative flow from introduction through to conclusion. This included selecting and editing interview clips, capturing supporting footage and using visuals to reinforce key points within the story.
This project strengthened my skills in video journalism, including filming, editing, interviewing and producing a complete TV news package.
This radio voice report was produced as part of my Broadcast module during my MA in Multimedia Journalism, focusing on the retirement of Merseyside’s Chief Constable Serena Kennedy and its significance for policing in Liverpool.
I wrote the script for broadcast, focusing on clarity, structure and tone to ensure the story was concise and engaging for a radio audience. The report explored themes of leadership, public service and the impact of Kennedy’s tenure, including her role in handling major incidents.
I recorded the voice report in a studio environment using Burli, refining my delivery to ensure clear pacing, pronunciation and a natural broadcast tone. I then edited the audio in Adobe Audition under a tight deadline, ensuring the final piece was polished and well-timed.
This project strengthened my skills in broadcast writing, voice delivery and audio editing, as well as my ability to produce accurate and engaging content within time constraints.
This Instagram post was created as part of a campaign to promote the Bron Yr Aur Micronation Golden Ticket Prize Draw, designed to attract a broader audience and introduce them to the concept of the micronation through experience-led content.
Rather than targeting only existing followers or committed members, the campaign was structured to appeal to anyone interested in creativity, wellbeing and escape. The prize draw acted as an accessible entry point, allowing new audiences to engage with the brand without needing prior knowledge.
I developed the messaging to lead with the experience itself, positioning the prize as a creative and restorative stay. This was followed by the introduction of digital citizenship, offering winners a one year membership with an honorary title and digital identity, subtly bringing them into the wider ecosystem of the micronation.
The structure balanced emotional appeal with clear incentives, guiding the audience from curiosity to action while embedding the brand’s values of creativity, sustainability and community.
This approach allowed the content to function both as a reach and awareness tool and as a soft conversion pathway, increasing visibility while encouraging deeper engagement with the project.
